In January 2014, interviews begin to find the next WPP Marketing Fellow. My name is Sameer, and I want an interview, and so I have assembled this site in support of my formal application.
For the past two years I have performed under the consulting group I started, Kurect Branding Advice. Via networking and referrals I have had the opportunity sell my ideas to decision makers of small and medium sized businesses, all facing the same question as me – How can I better my business.
From car dealerships, to filling a nightclub, and from working with musicians to fashion designers, the answer has always been about the consumer: how will the consumer notice us, know us, remember us, and choose us. I believe in the power of great ideas, and now I am looking to step my game up, and this Fellowship is the way. It begins by getting an interview. So what can I do to get a retweet from you? Sameer Jadavji, Think Tank
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To Leave a legacy
Try not to become a man of success, but rather try to be a man of value - A. Einstein
- an example of Branding Opportunities I wish to pursue
Life's a Pitch
Create the perception there is no product quite like yours - Al Ries
Which Sells better: the best product, or the product with the best advertising? - Roy Williams
- Ads by Sameer
How will they remember you?
A brand is the most valuable piece of real estate - a corner of someone's mind - J. Hegarty
A sense for design
A product should be so good you want to lick it - Steve Jobs
Beauty is truth, truth beauty - John Keats
Beauty is truth, truth beauty - John Keats
Sameer for wpp Fellow. A history
Born and raised in Toronto, I grew up in a lower-middle class, blue-collar family. Fortunately ill-health or dysfunction was never a concern, but money always was. Every summer in high school was to work. I saved money to go to university, and I went to university so I could get a good job. In light of this, I chose to study economics, the study of peoples behaviour in the face of scarcity. I had the opportunity to master what had always mastered me.
As well, I got accepted into the coop work program for my field, which provided me with sixteen months of work experience over four semesters with four different employers. This head start into what many call “the real world” showed me how much I desired to thrive, to break through the financial ceiling. I wanted to work at my success and not just show up. I had earlier discovered what it was to be an entrepreneur, selling cellphones with my room mate during our university years. The thrill of the sale had never left me.
I knew it was time to take responsibility for my own success, and upon completion of my degree, I studied to get my real estate licence. Now I was responsible for finding my own clients and closing deals, leaving me responsible for my own financial capacity. From the first day, I was warned, that no clients means no income. I began with a bang selling to friends and family, and growing my brand through networking and referrals. By the end of year one, I had been awarded the office award for “most ambitious”
I did not understand what marketing was, and what it could do for until I saw the statistics of how many units were selling every month. On average two thousand homes were being sold monthly in Ottawa. I was capable of selling every one of them - I had trained and developed myself to be a professional in my field, so to increase my reputability and bring in referrals. Yet my quality of service didn't immediately translate into quantity of service that I envisioned. The more units I closed, the more comission cheques I would pick up. I knew I had to find a way to serve more of the market. I knew marketing my real estate brand in a way to differentiate myself from the other two thousand five hundred realtors in the city. I knew then this was the way to running a successful business with consistent stream of clients every month. This was the highest dollar producing activity with my time, and i preached it to all my colleagues. Confident in the quality of my abilities I knew from here on in my purpose had expanded. This is how I got into marketing. When I realized this was the answer to the success in usiness, I began the consulting group, Kurect Branding advice.
As well, I got accepted into the coop work program for my field, which provided me with sixteen months of work experience over four semesters with four different employers. This head start into what many call “the real world” showed me how much I desired to thrive, to break through the financial ceiling. I wanted to work at my success and not just show up. I had earlier discovered what it was to be an entrepreneur, selling cellphones with my room mate during our university years. The thrill of the sale had never left me.
I knew it was time to take responsibility for my own success, and upon completion of my degree, I studied to get my real estate licence. Now I was responsible for finding my own clients and closing deals, leaving me responsible for my own financial capacity. From the first day, I was warned, that no clients means no income. I began with a bang selling to friends and family, and growing my brand through networking and referrals. By the end of year one, I had been awarded the office award for “most ambitious”
I did not understand what marketing was, and what it could do for until I saw the statistics of how many units were selling every month. On average two thousand homes were being sold monthly in Ottawa. I was capable of selling every one of them - I had trained and developed myself to be a professional in my field, so to increase my reputability and bring in referrals. Yet my quality of service didn't immediately translate into quantity of service that I envisioned. The more units I closed, the more comission cheques I would pick up. I knew I had to find a way to serve more of the market. I knew marketing my real estate brand in a way to differentiate myself from the other two thousand five hundred realtors in the city. I knew then this was the way to running a successful business with consistent stream of clients every month. This was the highest dollar producing activity with my time, and i preached it to all my colleagues. Confident in the quality of my abilities I knew from here on in my purpose had expanded. This is how I got into marketing. When I realized this was the answer to the success in usiness, I began the consulting group, Kurect Branding advice.
Work experience 1
Professional Sales
Real Estate agent. 2008- Present
Mortgage Agent. 2012 - Present
Corporate security systems. 2013 – Present
Work Experience 2
Think Tank
Kurect Branding Advice. 2011 – Present.
Heroic Actions. 2011 – Present.
Work experience 3
University Co-op Work Experience
research analyst in the field of economics. 2006-2008
Federal Government. Public Works and Government Services
Federal Government. Canada Border Services Agency
Federal Government. Transport Canada
Private Sector. Alcatel Lucent Telecommunications
Professional Sales
Real Estate agent. 2008- Present
Mortgage Agent. 2012 - Present
Corporate security systems. 2013 – Present
Work Experience 2
Think Tank
Kurect Branding Advice. 2011 – Present.
Heroic Actions. 2011 – Present.
Work experience 3
University Co-op Work Experience
research analyst in the field of economics. 2006-2008
Federal Government. Public Works and Government Services
Federal Government. Canada Border Services Agency
Federal Government. Transport Canada
Private Sector. Alcatel Lucent Telecommunications